Print Consulting

Case Study: Page Three

Indian River Magazines

Printed Image Improvement

Image Clarification

On Site Training

Print Consulting


and Conclusions

 Go to Case Study Purpose

 Go to Observations



Recommended Changes


Specific standards resulting from the study must be incorporated by both Indian River

Magazine and The Ovid Bell Press to ensure visual improvement in subsequent publications.



Indian River Magazine


    All Production Staff: Color management standards should be set, shared, and implimented

by all production personnel. AdobeRGB color workflow will be used throughout production.

SWOP-3 CMYK conversion occurs as ID is exported as PDF.


    Photographers: All photographers must return to the fundamentals of photographic capture: light (histogram) and color (RAW+JPEG). Strict minimum Submission Standards and Best Practices should be adopted by all photographers.


    Photographers/Image Editor: The visual inconsistency in printed images was caused by lack of process controls (gray card use) and sporatic editing practices. Gray cards must be used in each scene and one editor prepares all images under new spec. Aggressive image preparation methods should be tuned to Ovid Bell's printing press characteristics. All images shall be sharpened at final production size to retain ideal appearance.


   Designer: The images used within the printed book must be converted from AdobeRGB to sRGB color mode before being resized and uploaded to the IRM website for the online edition. This conversion will ensure accurate color appearance online.


Ovid Bell Press

    Prepress/Pre-press: Indian Rivers' CMYK conversion formulation (a modified form of GCR-Gray Component Replacement) will now pass through Ovid Bell's Kodak InSite Prepress Portal without alteration. The dot gain issue observed in the Spring books has been acknowledged, recognized, and dealt with by the Ovid Bell Pressroom Manager. Both dot gain and color conversion issues were successfully implemented.







"I really appreciate Herb's approach and industry knowledge. We are always very open to working with customers to improve the outcome of their publication and Herb's knowledge from the customer's and printer's perspective made this an efficient and productive experience."       Terry Myers, Pre-Production Manager: Ovid Bell Press



“Herb Paynter significantly improved the photo presentation of our magazine. He worked with both our photographers and press personnel to develop a protocol to ensure the highest quality reproduction of photos possible.’' Greggory Enns, Publisher and Editor: Indian River Magazines


Recommendations Applied/Actions Taken


This study has seen several new operational processes implemented:

Tighter Photographic Capture and Submission Standards

Revised Photo Editing Practices

New RGB Production Workflow and Scheduling

Updated RGB>CMYK Conversion Process





The Summer 2017 Indian River and Port St. Lucie Magazines printed much cleaner, brighter, and more colorful as a result of this image improvement initiative. The redefined RGB workflow, an aggressive image processing standard, and the post-production conversion to a lighter black CMYK formulation resulted in a sharper and more colorful appearance in all images.


The level of cooperation provided by Ovid Bell's Terry Myers and the unrestricted license granted by Gregory Enns to experiment with, and ultimately change, the production process paved a path for success in this endeavor. Thank you both.


The continuity of image color and appearance of all publications is much improved, though further adjustments will continue to be made in an effort to improve the appearance of the books. Both the magazine's Publisher (Gregory Enns) and the printer (Ovid Bell Press) see significant improvement in the Summer 2017 magazines. Additionally, with the adoption and implementation of of the new 2017 IRMA Production Standards Specification submitted, the magazines' photographic images should experience increased improvement in future magazine editions.