May
22
Rethinking our use of US Web Coated (SWOP)!
Filed Under Color Basics, Color Management, Digital Imaging, Herbiology, Images in Print, Memo from the Pressroom | 6 Comments
If you are one of the millions of folks who assume that we are producing more accurate files for print today and that Adobe’s CS3’s conversion profiles reflect current printing technologies, you might want to think again.
First, realize that the US Web Coated (SWOP) v2 profile is currently used for most of today’s print projects, regardless of [...]
May
21
Gratuitous Technology
Filed Under Color Management, Digital Imaging, Herbiology, Images in Print, Memo from the Pressroom | 1 Comment
I was just reflecting on the last decade of technological advancement in the publishing industry and thinking of all that we have accomplished. Let’s review:
Faster computers. Processing speed has increased exponentially. We process enormous-size files in mili-seconds. There are virtually no limits to our ability to push pixels around. I have 4 gigabytes of [...]