The Way Eye Sees It Blog
About Herb Paynter
Two levels of contract image clarification services are offered:
This is the simplest service offered and usually serves as an initial test. This is typically a "get your feet wet" trial to see if there actually will be a visual difference in the way your magazine covers appear. While there are publications who only contract to have their covers clarified, this is only intended to be a test project and quickly leads to one of the other options.
This is the most popular service offered and provides a very consistent appearance for all images. It is not unusual to see slightly varying color temperatures and tonal ranges coming out of the very same photo session. Maintaining color balance in situations with challenging or limited lighting resources is difficult for the best photographers. This service balances the light and color in every photo in the article.
Front Cover Only
Why Image Clarification is Necessary
Front Cover and Features
Image Clarification Services
When images are captured in JPEG format, their appearance has already been pre-determined and conformed to a specific color balance and tonal shape. See more about JPEG vs RAW images
The moment a JPEG image is saved onto the camera's memory card, its color is already determined by camera's white balance settings in the camera at the time that the image is capture. In the same way, the image's contour or tonal balance is determined by the shutter speed, aperture opening, and the scene’s brightest light. These limitations set fairly strict limits on the image's appearance.
Why Hire a Digital Imaging Trainer?
Consider the facts. The case for printed media in today's society is challenged on several fronts:
The younger nature-sensitive culture questions the use of use of natural resources required for print.
The younger instant-access culture subscribes and reads their publications on their iPads.
The potential for declining advertising and subscription revenues.
But, many publications are now printed on recycled paper using vegetable-based inks. Both your business and social readers want tangible, well designed and beautifully illustrated magazines in their hands and on their coffee tables. And, your current and future advertisers rely on their ads being read by those same individuals. Beautifully printed magazines are welcome everywhere and you don't need WiFi to read them! These facts change the conversation a bit.
I would argue that this extra effort is imperative. You must improve your publication's image to survive!